Notes from the world of publicity.
A collection of articles on film PR, media relations, festival publicity, and building a career as a creative.
Why Every Actor Should Understand Publicity (And Why It's Rarely Taught)
Most actors aren't held back by a lack of talent — they're held back because no one teaches them how to build a career. Inside my live PR Masterclass with Acting Mastery.
The Hollywood Reporter Australia Launches: A New Era for Australian Entertainment Media
The Hollywood Reporter Australia has officially launched. Why this milestone matters for Australian film, television, talent and industry professionals.
How I Helped an American Lifestyle Tech Brand Break Into Top Global Media and Land on Major Film and TV Sets
When Tivoli Audio's CEO reached out, he wasn't looking for 'another PR agency.' He wanted someone who could understand the brand and cut through oversaturated tech and design markets across the U.S., U.K., and Australia.
As AI Ramps Up, So Should Your PR Strategy
Tools like ChatGPT don't invent information. They pull from existing press hits, editorial coverage, and credible expert commentary. Welcome to the GEO era.
Publicity Coverage for Film Executives: How I Helped a Filmmaker Land in Top Media
When a passionate film producer came to me about her feature film, What About Sal?, she was seeking a unique publicist that could expand her film's visibility internationally.
Tivoli Audio Recent Gift Guide Features
Over the past few months Tivoli Audio has been featured in a handful of gift guides including Forbes for Mother's Day, Good Morning San Diego for Father's Day and Grads, and the Reader's Digest gift guide for Grandpa.
Sarah Furnari Talks About Her Role on Ten Pound Poms with Aussie Media
In May, I visited Australia and had the pleasure of working with Aussie actor Sarah Furnari. She stars in BBC & Stan's new original series Ten Pound Poms.
Tivoli Audio Launches Model Two Digital, SongBook, and SongBook MAX
Working with Tivoli Audio to launch their three new products this year has been a pleasure: the Model Two Digital, SongBook, and SongBook MAX.
Indie Film THIS TIME World Premiered at the Los Angeles Asian Pacific Film Festival
It was a pleasure working with writer-director Sebastien Tobler on his feature film, THIS TIME, as it world premiered at the Los Angeles Asian Pacific Film Festival.
Sarah Findlay-Blakeney On The 5 Things You Need To Create A Highly Successful Career As A PR Pro
It was a pleasure doing an interview with Authority Magazine about the PR industry. Below is a snippet on what makes for a successful career.
6 Ways to Improve Your Time Management
The role of a publicist can be demanding on time, and we can often get pulled in many directions within a day. Here are some ways I manage my time and stay focused.
Thriving As A Woman In a Male-Dominated Industry
I sat down with Authority Magazine to discuss how women can thrive in a male-dominated industry — equal pay, recruitment, and respect.
How to Walk Down a Red Carpet
Have you been invited to a red carpet event and wondered how to handle it? After managing red carpets in Australia and LA, here are my top 5 things you should do.
Kendal Rae Talks With FilmInk Australia
It was great working with Kendal Rae and seeing her story shared in FilmInk Australia for her latest film, Deadland, which world premiered at SXSW.
FilmInk Presents: Making It In L.A. with Sarah Findlay-Blakeney
Recently I sat down with FilmInk to discuss how to make it in L.A. — where to begin, what visa you need, and whether you need an agent.
3 Reasons PR Helps with Backlinks for Your Website
There's much importance placed on backlinks in the online marketing world. PR is a key tool to help attain high-quality backlinks. It's like online website networking.
Building Your PR Portfolio for the Visa Application Process
The immigration process for work visas often needs a body of evidence to prove you are recognized for your talents as a creative. Press clippings are essential.
Lead Times Matter for PR
No. Don't tell the media about your new film the day it comes out and expect coverage. Too late. Coverage doesn't magically appear out of dust instantly.
How Actors Can Build Their Online Presence
It is crucial actors invest in their profile and online presence. One way to do this is through publicity — many actors call this press relations.
Film Festival PR
Film festival submission season also means it is time to think about publicity and take action.
5 Reasons You Need a Publicist
There are many reasons to hire a publicist, and often it can be confusing about when is the right time. Here are five clear signs.
Publicity Stunts
Publicity stunts have been happening most of human history and date back to the earliest one in 350 B.C.
What is PR
PR stands for Public Relations, which covers a scope of areas in the communications field. In the entertainment industry, PR is called publicity.
What You Need Before You Start PR
When hiring a publicist, they will need a few materials and things from you to get started and do their job representing you.
An indie film that has a piece of my heart – American Street Kid
Reflecting on my work, a film that’s always had a piece of my heart is American Street Kid. Written and directed by Michael Leoni.
What do you include in an EPK (Electronic Press Kit)?
Your EPK electronic press kit is the document that has the important information in one PDF and can be used for any type of meeting and media. This document ...
So you want to get your film out into the world? What now?
Over the past four years, we’ve worked with a variety of indie filmmakers, media outlets, and industries, and we thought it might be helpful if we share with...
Tivoli Audio featured in Wallpaper magazine
Today we are excited to report that our client Tivoli Audio was featured in Wallpaper magazine. Jonathan Bell writes awesome tech stories and included Tivoli...
Do you have a product that you'd love to see in a major film or tv show?
For over 10-years, we have helped brands with product placement in Australian and international shows and films, from Dr. Nina Proudman on Offspring pushing ...
Cult British artist Chemical X visits Los Angeles
Saturday, February 15, 2020: Cult British artist Chemical X brought his art and protest to the wealthiest street in the western world to make a stand against...
Expert Publicists Explain How to Get Your Film Seen on a Budget
Sarah Findlay spoke with No Film School and Morgan Dameron about film publicity. We covered all the important things surrounding PR so you can maximize your ...
POST-SHOW TALKBACK PANEL: The Truth is Exposed, now what?
Dawn Dunning & Corey Feldman / / Photo credit: Kathy Hutchins
DJ Swearinger Sr And Friends Give Back to South Carolina Community With Celebrity Basketball Game
We enjoyed working with DJ Swearinger, the team and the guys on the weekend, as it was great to see the smiles on the kids from The Boys & Girls Club of the ...
Menik Gooneratne Slays Mortal Engines Red Carpet
Well, what can we say? We’re really proud of our client Menik Gooneratne for her role in Mortal Engines and slaying it on the red carpet in Los Angeles last ...
We're excited to welcome Michael Gallup
We’re excited to be working with Michael Gallup along with Anth3m as he embarks on his NFL career. The wide receiver was drafted by the Dallas Cowboys this y...
Raiders' Tight End Jared Cook talks to some radio shows about his new seasonal collection for Nifty Genius
Jared Cook released the new spring/summer collection for his fashion brand, Nifty Genius, this month and spoke with a few radio shows between training about ...
Brice Butler Attends Paris Fashion Week
It was a busy week for Brice Butler and the team as he attended various Paris Fashion Week shows whilst also crossing live to U.S media outlets. It was a ple...
Falcons Players Joined Brice Butler To Train The Next Generation Of Footballers & Give Back to Youth
June 9, 2018: Falcons’ players Damontae Kazee, Leon McFadden and Mohammed Sanu joined Brice Butler Arizona Cardinals as he returned to his hometown, Norcross...
INTERNS PERSPECTIVE BY CAITLIN HYNES
Studying public relations and digital media, the need for an internship is not always essential or required to produce a degree, but there would be few peopl...
SILVANA PHILIPPOUSSIS BECOMES NATIONAL AMBASSADOR FOR MY ORGANICS
We are happy to announce our client, Silvana Philippoussis, has been named the national ambassador for hair care range, My Organics, stocked exclusively at C...
Aussie stars gifted with Sureshotgps and MGI golf products in time for summer
It was a busy fortnight of gifting for our client, MGI – as we organised a few gifting opportunities with some well-known Australians whom love to play golf.
RECARO's children's car restraint launch at Nissan Motorsport's Garage
On Thursday 13 October our client, RECARO, launched their new children’s car seat range at Nissan Motorsport’s racing garage here in Melbourne.
The 24th Anniversary Red Ball gala
The 24th Anniversary Red Ball gala was held on Saturday 6 August at the luxurious Grand Hyatt Melbourne with special guest and Fight Cancer Foundation Patron...
Love Shack Wraps Up
It has been a busy start to the year with our clients, Bec & George Douros, filming the new TV show, Love Shack, in Tasmania.
Another front cover for Bec, George & Archie
We organised for the Herald Sun Home to visit Bec & George’s beautiful home so they could share it with their readers.
Why every student should complete an internship
Many students do not realise the importance of doing an internship whilst you are still studying. I was one of these students! Completing an internship was a...
Bec & Archie Grace the cover of Mother & Baby
Bec Douros welcomed the Mother & Baby team to her home to photograph her first magazine front cover story with her little man, Archie.
Interns Perspective By Niamh Slevin
Like many University students studying PR and there’s a lot of us!, I was so keen to finally put down the books and actually get some real industry knowledge.
We are seeking PR/publicity freelancers
We have many exciting projects and clients we are working with this year and are seeking one possibly two PR/publicity freelancers to assist us!
Lessons learnt from Oprah
This month we were lucky enough to see Oprah live at Rod Laver Arena and share her story and inspire others. As a woman that has worked in the media industry...
Treat Your Contacts Well
In the PR industry we rely heavily on our contacts and network of people in the industry. It is so important to treat your contacts well and develop a genuin...
How to be a good guest at events
A mis-conception of PR is that it is just a big party…all we do is drink champagne and party or go to lunches. There is more to it than the social side…but t...
Wrapping up a busy couple of months
It has been a busy couple of months here at Dawn til Dusk Publicity. We had the Australian launch of a new stroller brand, Greentom; filming with Bec Douros ...
Walk Through Time For Charity
We are delighted to be working with Fight Cancer on the 2015 Red Ball. It is with pleasure we announce that special guests and Fight Cancer Foundation Patron...
Singaporean Taxi Drivers Vote Their Preferred Stroller
Tuesday 7 July, we held an event in Singapore so Singaporean taxi drivers could put to test three popular strollers to vote their preferred brand in The Grea...
Tips in nailing an interview with a journalist
Congratulations! Your storytelling and pitching has landed you an interview with a journalist. Now what you ask? Next step, is preparing for your interview s...
The Art of Storytelling
Storytelling is the heart of publicity.
How to Ensure You Are Getting the Most Out Of Your Publicity
So you’ve decided to bring on the magical service of publicity. You have made that crucial decision to get your brand noticed and what better way to do it. T...