For Athletes Building Their Platform
Three years representing athletes in the U.S. market across the NFL and PGA, plus two years in Australia leading PR for Under Armour and their athletes, and working with big-wave surfer Mark Visser on storytelling and visibility.
Professional athletes are also brands — and building that brand requires strategic thinking across multiple markets. Sarah worked with NFL and PGA athletes, helping with their off-season charity events and positioning them as powerful personal brands beyond their sport. She also handled a few media crisis situations.
In Australia, she helped Under Armour leverage their athlete deals by securing quality media coverage that was win-win for the brand and athlete. Coverage included double-page spreads in magazines, full page articles in the Herald Sun, and much more. Because Sarah has worked with athletes and their reps in various capacities she has a way with convincing people on joint opportunities and then making them happen.
This work is about positioning you beyond statistics. Building your personal brand. Leveraging opportunities. Creating sponsorship opportunities. Managing your public narrative. Protecting your reputation. Creating moments that build your platform off the field, course or wave.
- Athlete brand positioning
- Sponsorship opportunity identification
- Personal narrative building
- Sports and lifestyle media relations
- Event appearance strategy
- Crisis management and reputation protection
- Post-career positioning and transition
"Your playing career is finite. Your brand can last forever. Sarah helps you build that."