5 Reasons You Need a Publicist
There are many reasons for the need to hire a publicist, and often it can be confusing about when is the right time. Or even — why do I need one?
1. Your new movie, song, book, app, product, or business is launching soon
"Publicity makes sure people hear about you or your business."
If you have something new being released, this calls for a publicist. "New" is one of the media's favourite hooks. For a new product being released you want to hire a publicist 5 to 6 months in advance, especially if you want editorial in magazines. In America, the lead time is four months; in Australia and Singapore, it is three months. Online, TV, podcast, or radio coverage needs to be pitched 1 to 2 months out from the release date.
2. Unfortunately, a crisis has popped up
It's not always peaches and cream when dealing with the media. Out of nowhere, a crisis can arise online or within traditional media. There's no time like the present in a crisis — you need to hire a publicist asap.
When this occurs, the PR's job focuses on protection. Either mitigating damage, limiting it, or possibly just managing it so it doesn't get worse.
3. Woohoo, you're invited to walk a major red carpet event
"Be original, show off your style, and tell your story."
In America, depending on the event, it can be overwhelming. It is a great idea to hire a publicist to walk you down a red carpet as it will assist you in securing interviews and can help calm the nerves.
4. Backlinks for your website
"PR is a great way to create high-quality backlinks. Each time you are featured online and the media points to your website. This creates a powerful backlink."
Each one helps create credibility with Google in your chosen industry.
5. You believe you have a story to tell within the media
So many people have told you to hire a PR. This is a huge sign you have something interesting to share. Each publicist comes equipped with different media contacts, skills, backgrounds, and experience. Ensure the publicist has experience within your field. Also, the honest publicists will be frank and tell you that they can't help you, work with you, or it isn't the right fit.