3 Reasons PR Helps with Backlinks for Your Website

There's much importance placed on backlinks in the online marketing world. Backlinks are links from a page on one website to another. PR is a key tool to help attain high-quality backlinks to your website. It's like online website networking.

As Joshua Hardwick explains, "If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you."

1. PR creates online article opportunities with hyperlinks

Each online article, with a hyperlink included, helps create credibility with Google and other search engines in your chosen industry. So when a person asks Google a question, backlinks help with your ranking on the page results. Most of the online articles I secure for clients include a link to a website for them.

2. High-quality link building

PR is a great way to create high-quality backlinks. The media is vouching for the content on your page each time they hyperlink to your website. The more backlinks from credible sources, the higher the trust for the Google search engine algorithms.

Two types of online press coverage benefit you: topical relevance (niche media) and authoritative (mass media).

3. Links to your website send you visitors through referral traffic

Authoritative mass media are the big outlets — HuffPost, New York Times, CBS Los Angeles, News.com.au, etc. Smaller, niche media can help your ranking because of their relevance and expertise. Their readers are most likely "hot lead buyers" with a special interest.

Common articles for a brand, product, or person to be featured in include "Best," "Reviews," and "How to..." — all driving qualified referral traffic.