Raiders’ Tight End Jared Cook talks to some radio shows about his new seasonal collection for Nifty Genius

Jared Cook released the new spring/summer collection for his fashion brand, Nifty Genius, this month and spoke with a few radio shows between training about it. He spoke with NBC Sports Radio – Under Center w Mark Malone, SiriusXM NFL, NBC Sports Radio – Calling The Shots, and 92.9 FM ESPN – Gary Parrish Show.

The Raiders’ Tight End has a knack for entrepreneurship and an eye for fashion, which is why he founded Nifty Genius in 2015. Nifty Genius is a men’s fashion brand that was born out of a love for fashion and subsequent frustration with how the industry has underserved the modern man. 

Last year the Oakland Raiders accumulated enough miles traveling to away games, the team could’ve traveled the world twice. “As an athlete, we are constantly traveling, and I always found it challenging to find clothes that fit well, are comfortable and stylish. So I created Nifty Genius,” said Jared Cook.

The cultivated collection combines menswear intelligence and pedigree with craft and technology to create affordable luxury that transcends perceived value. But most important to Jared is the comfort. He wants to ensure every item is comfortable to wear, especially on those long flights. Nifty Genius is both a men’s clothing brand and an online lifestyle store that sells a variety of items. 

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Nifty Genius: https://www.nifty-genius.com