Do you have a product that you’d love to see in a major film or tv show?
For over 10-years, we have helped brands with product placement in Australian and international shows and films, from Dr. Nina Proudman on Offspring pushing a Baby Jogger stroller to Neighbours regularly featuring Tivoli Audio products and countless others. Tivoli Audio was placed in the international Blumhouse production, The Invisible Man, and their Music System Home even made it to the trailer.
With Netflix just announcing it will release a new movie every week in 2021… and with over 200 million subscribers worldwide – that’s valuable exposure! We create opportunities for clients in both countries for set dressing on major films and tv shows.
We work closely with the Art Department for Neighbors, and in 2020, the three Tivoli Audio products we gave the team regularly featured throughout the season. This resulted in 19 minutes of airtime in over 60 countries. Neighbours is an Australian multi-award-winning TV series and have been airing for 35 years. It is very popular in the U.K as well.
The Baby Jogger strollers are featured in most episodes during season 5 (2014) of Offspring. We also helped the set dressers with baby bags and toys. Throughout the season, the various characters were filmed using the products, and our client gained mass exposure. Some episodes proved a rating success for Ten, with 1.17 million viewers (capital city and regional) and a peak of 1.46 million, to be the second-most-watched program in Australia some nights. Dr. Nina Proudman (Asher Keddie) was a very popular character, so we worked with the Channel Ten team to create a giveaway. Viewers of Offspring had their chance to win the same stroller as Nina! Baby Jogger was also featured throughout season 6 (2016) when Nina’s brother, Jimmy, had a baby.
We are looking forward to seeing Tivoli Audio on the sets of more films and shows in 2021. If you’re interested in FTV product placement please contact sarah@dawntilduskpr.com
Disclaimer: Not all products are suitable for product placement on films and TV sets. We will need to assess your product/s to ensure it is realistic for us to place.
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